International Green Week in Berlin
We are presuming they you have read all our German sweets and treats blogs, taken a good look at the delicious food that the German markets have on offer during the Christmas season, and checked out the best restaurants for typical German dishes. If not, it’s worth a peek. Either way, Berlin has a lot to offer in the way of good food so we hope that you took our advice if you recently visited the German capital and tried all the lovely typical German grub.
If not, don’t despair its still Christmas so there’s time left to gorge, and if not all you foodies out there will be relieved to know that shortly following Christmas, Berlin will be hosting a huge food fair so if you miss out on the festive offerings you have another chance to make up for it and feast on some post-festive food. Alternatively, if you did make the most of your visit to Berlin and gorged on the good stuff then Christmas has just been extended for you. Happy days! Yes, we are referring to none other than the fabulous “Internationale Grüne Woche” or International Green Week Food Fair (IGW) in Berlin.
This comprises Berlin’s biggest fair for food, agriculture and horticulture. This year’s event is the 76th edition of the Fair which will be taking place in the Exhibition ground Messe Berlin – Berlin-Charlottenburg from January the 21st to the 30th.
Don’t be fooled by the name, because although it says green in the name this food fest not only sells fresh produce of all kinds but also international foods and luxury items, beer, wine and spirits, meats and sausages, seafood, and teas, herbs and spices, in addition to breeding stock, and agricultural and horticultural equipment, machinery, and fixtures, amongst many other items (we’re only really interested in the food being honest…).
Furthermore, producers from all over the world use this event to test-market food and luxury items and establish a brand image, and exhibitors often organise the event around national, regional, or product themes which definitely should be interesting.
In addition, there are usually presentations featuring fresh produce, fish, meats, and dairy products combined with a vast selection of international wine, beer, and spirits specialties, to satisfy every culinary palate. Finally, right in line with consumer trends, the IGW also includes direct agricultural sales and a BIO MARKT organic products section for all you health conscious foodies out there.
Commercial and non-commercial agricultural, forestry, and landscaping exhibits also usually feature in the IGW, and the changing annual themes (as mentioned previously) typically include such topics as renewable resources or scientific livestock breeding and production. The trade show elements are usually more of interest to those involved in the developing markets of central and Eastern Europe but sound good to have a wander along to.
So, if you this sounds good to you and you fancy purchasing some international food, or maybe some excellent German beer then head down to the International Green Week Fair taking place in Berlin from January the 21st to the 30th 2011.
Anna – Marketing Team
