Perfumes and fragrances in Florence
From Friday to Sunday, 10 to 12 September, Pitti Immagine will be presenting Fragranze No.8 in Florence, the fair-event dedicated to the best the world has to offer in artistic and selective perfumes and the evolution of olfactory culture. The Stazione Leopolda will be the showcase for the most exclusive essences, body care and wellness products as well as the latest innovateness in cosmetics and scented accessories. Here you will find outstanding craft quality, one-of-a-kind items and sophisticated offerings from the finest brands on the international scene.
This exhibition will be accompanied by a full calendar of events, including special previews and press conferences organised by Pitt Immagine with the aim of turning the spotlight onto the world leaders in essences and contemporary lifestyles. Also, on Saturday the 11th of September Fragranze will be opened to the public, when enthusiasts and perfume fanatics will have the chance to learn even more about this industry.
As of September the exhibition will also include two new sections: SPRING created to give visibility to young brands and the new names in research who are making their debut on the international market; and CHARMS, the space dedicated to a select offering from the world of accessories (jewellery, scarves, personal and home accessories) and increasingly can’t-do-without item for contemporary lifestyles.
Nearly 160 brands will be at the next edition and the Norwegian scientist, artist and scent provocateur, Sissel Tolaas has been invited to attend the fair in order to present the results of her extraordinary work carried out in her Berlin laboratories where she has filed away 6730 different odours.
Also in the pipeline is the second edition of the “el Profumo del Futuro” (Fragrance of the Future), the forum on the scenarios of olfactory culture produced by Pitti Immagine and Futuretaste. Il Profumo del Futuro/2010 will be in two sections: Scenarios, dedicated to the analysis of important consumer trends for the upcoming year in the field of perfumes and flavours whilst the second part will be the Talk Show where Italian and international personalities and experts from the world of quality perfumery, food and wine, fashion, design and communication will discuss the results of the research.
If you are a fragrance enthusiast or you are simply interested in the world of smells, flavours and essences, this exceptional world of perfumes is an unmissable event in your diary.